Integrated Marketing Platform with Reach to over a Million Travel Consumers.
Bellingham, WA—February 8, 2017— Scenic365, publisher of several popular Scenic Washington State 365 travel planning resources, is expanding and integrating its marketing channels to help advertisers reach more people likely to consider Washington as a travel destination. Called ScenicWA Surround Sound, the integrated offering now includes the Scenic Washington State 365 mobile app, which rewards users for exploring the state. Available on the Apple App Store and Google Play, the app joins the Scenic Washington State 365 Road Trip Guide, Map, digital and toll-free travel planning tools used by more than a million Washington State travelers annually.
Historically a resource for people traveling the state’s 29 officially designated scenic byways, Scenic Washington State 365 is expanding its content to include Washington’s major metropolitan areas. Recommended stops within Seattle, Spokane, Tacoma, Vancouver and Olympia will be added to all Scenic Washington State 365 materials and engagement channels.
“What we hear loud and clear from Washington State tourists is that they want more of what we’ve been giving them—across the entire state and spectrum of media in which they engage,” said Marcus Yearout, President of Scenic365. “As consumers’ media consumption habits—and therefore advertisers’ marketing needs—continue to shift, we are improving our product to ensure we engage Washington travelers—whoever they are, wherever they are and whenever they want 365-days-a-year.”
ScenicWA Surround Sound integrates print, web, e-marketing, social and mobile media—combined with the only Washington State toll-free concierge center—to create a comprehensive engagement platform that enables clients to influence the millions of people to choose Washington State from among our neighboring states and provinces. Channel improvements include a new ScenicWA.com with more of a magazine format and easier trip planning tools. Clients also now have the option of sponsoring daily posts from the wildly popular 365 Things to do in Washington State Facebook page, with a following of 110,000 that grows by several thousand every month.
With new evergreen-themed rates, clients can take advantage of ScenicWA Surround Sound, regardless of budget. At every price tier, clients’ message will reach consumers across the media spectrum—from printed guide to mobile app. Furthermore, every Scenic Washington State 365 client will receive an annual Travel Trends Report, which delivers information and insights about who is visiting Washington State and why.
The new ScenicWA Surround Sound rates are available immediately. The redesigned ScenicWA.com and Washington State 365 mobile app will launch in spring 2017. Rates and product descriptions are available at www.scenic365.com/ScenicWA
Publisher of the popular Scenic Washington State 365 platform, Scenic365 is a full-service destination-marketing firm that develops strategy, builds products, creates content and delivers audiences for a range of tourism clients. For decades, the company has worked with and knitted together communities that share common routes and goals. In the process, Scenic365 has built a portfolio of people, skills and tools to create compelling stories that engage consumers across a growing array of platforms.