468 Communications helps organizations be more present with their communities through creative storytelling and practical use of technology. Clients hire 468 to curate their organization’s stories to drive community and commerce, put on more engaging events, or simply create and tell better stories. 468 Communications was founded by Tim Fry, who has more than twenty years of experience in storytelling coaching, opinion research, brand campaigns and product launches for clients big and small – from local communities to the world’s biggest brands. Tim created 468 based on the belief that an investment in presence – led by storytelling – results in more informed decisions by individuals and businesses.
468 Insider is a customizable mobile app that drives visitor engagement and commerce for communities by rewarding users for visiting places. The more places visited, the more points earned, which can be redeemed for discounts on goods and services within the community.
468 Field Trip helps educators use mobile technology to more deeply engage and reward students for experiencing and learning about the world around them. The app can be used not only as a teaching tool, but also for organizing field trips, encouraging attendance to school events and fundraising.
468 conducts individual or group media training sessions for spokespeople. Tim Fry leads an interactive training that includes interview and presentation basics, best practices and mock interviews to give participants practice in live interview situations. Content and mock interviews are customized to fit your organization and participant skill level.
What’s Your Story is an interactive workshop that teaches the elements of storytelling, giving participants tools for transforming their organization’s initiative into a compelling story that inspires people to take action. The workshop includes storytelling best practices and break-out group sessions for participants to create and practice telling compelling stories that resonate in a digital world.
In today’s ultra-mobile, virtual world, where place is permeated and often displaced by a new digital reality, presence is scarce. Understanding and being able to account for the value of presence will lead to more informed decisions by individuals and businesses and renew our sense of – and investment in – place. By creating a presence economy, we can enhance engagement, to the point of immersion and investment, which then influences purchase intent and revenue.